Experience
Marketing Systems Integration at Unity
At Unity Technologies I spent six years working on the web systems that powered global marketing — campaign landing pages, microsites, and the integrations that connected them to the tools the marketing team relied on every day. The scale was significant: campaigns needed to move fast, stay consistent, and reach audiences across multiple regions and platforms.
The challenge
Building campaign pages from scratch each time was slow and inconsistent. Integrations with platforms like Eloqua were one-off solutions that didn't scale as campaign volume grew.
The approach
I built a reusable component library and page templates used across campaigns, and maintained integrations ensuring forms, tracking, and data flows worked reliably across all connected systems.
The outcome
Campaigns launched faster with less custom work. The component system became a shared resource, and integrations that once required significant developer time became repeatable and easy to hand off.