What I do
Building for the web is easy. Building things people can live with is harder.
How I think about frontend work, what I focus on, and the kinds of problems I enjoy solving most. Over the years I've applied this approach across marketing websites, CMS-driven platforms, frontend applications, API integrations, and large-scale content systems. The tools change. The goal stays the same: build things that are easy to use, easy to maintain, and ready to evolve.
Frontend Development
Building frontend applications that are fast, reliable, and easy to maintain long after launch.
Marketing Systems Integration
Connecting websites with CRM, automation, and analytics platforms so things actually work together.
Performance Optimization
Finding and fixing the issues that make websites slower than they should be.
Website Architecture
Bringing clarity to frontend systems that have grown too complicated to work with comfortably.